On July 4, 1888, professional rodeo was born when a group of Prescott, Arizona, merchants and businessmen organized the inaugural "cowboy tournament" and offered cash prizes. Juan Leivas, a cowboy, clinched rodeo's first professional title, as reported in the subsequent edition of the Arizona Journal-Miner. These "Cowboy Contests" persisted and were orchestrated by a committee of local merchants. Since then, rodeo has evolved into a multimillion-dollar industry, with over 700 professional rodeos held across 50 states.

Rodeo, rooted in the centuries-old tradition of cattle raising and stemming from Spanish vaquero practices, has become a global phenomenon. However, it has found its pinnacle in America. Unlike any other sport available to viewers or participants, rodeo is intricately connected to the natural world. It uniquely mirrors the skills essential in ranching life—knowledge, determination, and athleticism—which are showcased in the competitive arena of rodeo.